WEWOOD Sunglasses & Watch.
December 11, 2014Eco-Friendly Sophistication
WeWOOD’s wood watch line is a combination of luxury, style, and environmental responsibility. Each wooden watch is crafted with an eco-friendly design available in 6 different wood types – a perfect complement to any attire. Always using 100% natural wood, WeWOOD wooden watches are biodegradable, free from chemicals, and lightweight. Brimming with sophistication, WeWOOD watches offer multiple benefits for the wearer.
AFRICAN BLACKWOOD (Black)
Scientific Name: Dalbergia Melanoxylon (Mpingo)
Scientific Name: Dalbergia Melanoxylon (Mpingo)
African Blackwood comes from the dry savanna regions of central and southern Africa and it’s considered to be among the hardest and densest of woods in the world. It was imported and used in Ancient Egypt thousands of years agao and today is often used for flooring and musical instruments (guitars, clarinets, oboes, etc.)
African Blackwood can aid in life’s creative and intellectual changes and removing communication barriers. This wood is said to be strongly aligned with the energy of Saturn and can act as a channel between the physical and spiritual realms.
VERAWOOD (Army)Scientific Name: Bulnesia Sarmientoi (Verawood, Argentine Lignum Vitae)Verawood is a tree native to South America used in pharmaceutical preparations of herbal teas, but it’s also used for tool handles, bearings, bushings and boatbuilding. Verawood color can range from a pale yellowish olive, to a deeper forest green or dark brown to almost black. The color tends to darken with age, especially upon exposure to light.
INDIAN ROSEWOOD (Chocolate)Scientific Name: Dalbergia Latifolia
This dark chocolate colored wood is very strong and heavy, takes an excellent polish, and is a suitable wood for the black pieces in chess sets and for billiard cues. Often streaked with hues of purple and red, each piece has its own unique color.
Indian Rosewood nourishes your spirituality and helps to manifest what you desire, dream and need to heal. The scent of rosewood is traditionally used for nervous tension, frigidity, and headaches. Its oils are said to assist the immune system, defend against viruses and even regenerate cells. It even has the ability to help cure jet lag, skin inflammations and to allow one to relax.
MAPLE (Beige)Scientific Name: Acer campestre / Acer pseudoplatanus
This dirty blonde colored wood is often used in smoke houses and in culinary arts. It's also used to create many musical instruments like the violin and the guitar.
Maple is said to hold qualities of creation, communication, binding, revolution, rebirth, healing, beauty, art, and abundance. Both rebellious and tough, Maple can enhance intellectual pursuits and learning. Known as the traveler’s wood, those who enjoy change and movement are drawn to this type of energy.
TASMANIAN BLACKWOOD (Brown)Scientific Name: Acacia Melanoxylon
Tasmanian Blackwood is a hardwood native to Tasmania’s forests. Although called “Blackwood,” the color is not at all black. Its lustrous golden brown grain has been used as a sustainable alternative to Koa. It’s the perfect timber for delicate craftwork; it’s easily worked very stable and long lasting. Tasmanian Blackwood’s durable seed remains viable for decades, making this delicate timber easy to grow.
The color brown affects the mind and body by creating feelings of wholesomeness, stability, and peace. Brown provides feelings of organization, history, and connection, as well as cozy feelings of relaxation and warmth.
RECLAIMED TEAK WOOD (Teak)Scientific Name: Tectona Grandis
This strong, caramel colored wood and is primarily used for furniture and boats. The wood we use is more than 20 years old and it is 100% recycled. The wood is reclaimed, so not a single tree is cut down. Teak’s common use is for ships and boatbuilding, wooden veneers, carvings and other small wood objects.
The Teak tree is noted for its resilience and capacity to withstand changes in weather and season with an ability to bend and not break during strong winds. The resin has oil making the wood highly water resistant protecting the Teak from decay, insects, and bacteria.
The brainchild of an Italian watch lover and two eco-smart entrepreneurs, WEWOOD fashions wooden timepieces from mostly scrap-wood and uses state-of-the-art Miyota movements for the guts, a hybrid of technology and nature resulting in a unique watch that's both handsome and earth friendly.
The first timepiece was designed in Florence, Italy (2010) and with the widespread craving for newstalgia and eco-friendly ethos, WEWOOD hit the scene as the avant-garde approach to sophisticated sustainability. Later that year, WEWOOD opened a branch in Los Angeles and teamed up with tree-planting-partners 'American Forests' and 'Trees For The Future'.
With this cohesive collaboration, the goal is to help restore Mother Nature, one watch at a time, by planting a tree for every WeWOOD purchased. Since 2011, WEWOOD has planted 300,000 trees with its partners and sets challenging targets for 2014 and beyond. Keeping forests healthy and happy keeps us healthy and happy, we like to keep our reminder on our wrist.
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