I LOVE LOVE LOVE this hair brush straightener. I have long curly hair and it always takes me anywhere from 30-45 minutes to straighten my hair. Sometimes it doesn't turn out the way I wanted. Still has a bit of waviness. Not anymore with this hair brush straightener I can have my hair done within 10 minutes and can even have to back done and looking great! I love this, its easy light weight. I highly recommend those of you that use a regular hair straightener to stop now and purchase this wonderful magical brush!